The Zayed International Foundation for the Environment, in partnership with the United Nations Environment Programme (UNEP) and with technical support provided by the 10 Year Framework of Programmes (10YFP) on Sustainable Consumption and Production (SCP) Secretariat and supported by the European Commission through the SWITCHMed Project, organizes the 1st Dubai International Forum for Sustainable Lifestyles in Dubai that aims to identify the drivers of unsustainable consumption and lifestyles.