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Using Challenging Times as A Stepping Stone Towards Enhancing Food Security and Sustainability
The COVID-19 pandemic has turned our attention to all aspects of wellbeing. Official guidelines and healthcare experts have also advised strictly maintaining social distancing measures to prevent further spread of the coronavirus. All of this has disrupted the everyday routines and habits of people everywhere.
In wise foresight, our leadership had recognized food security as a national priority, thereby enabling all citizens and residents to have access to sufficient, safe and nutritious food for an active and healthy life at all times, including emergencies and crises. In an effort to contribute towards this national goal, the Zayed International Foundation for the Environment is pleased to launch a digitally integrated, multimedia project to promote the concept of Urban farming among the public and establish a stepping-stone towards enhancing sustainable agriculture and food security.
The 'Urban Farming Champs' initiative by Zayed International Foundation seeks to educate people, through social media and the Zayed Green Challenge app, on the benefits of Urban Farming and to provide easy guidelines to help implement this simple habit into their lifestyle.
The highlight of this initiative is a monthly contest that invites people to share their progress through home farming videos for the chance to win a cash prize. The contest launched on 1st June 2020 and entries are now accepting.